In 2019, the Burlington County Times partnered with NJ 211, a nonprofit organization that helps people cover their basic needs, for its annual Give A Christmas program.
NJ 211’s texting application made it easier for families in need to apply for gift cards, and it helped lead to a holiday season in which 329 county families received a combined $1,166 Target gift cards worth a total of $58,300.
This year, the nonprofit is back with its efficient texting platform, and hundreds of county families have either completed applications or are in the process of doing so, for $50 Walmart gift cards, this year’s GAC gift. Families can receive up to four gift cards.
NJ 211 did not have to change much for the 2020 GAC effort, as its 2019 approach worked well, said Melissa Acree, the organization’s executive director. But it still learned from last year’s experience and it is applying those lessons to this year’s effort, Acree added.
Her reflections on the 2019 experience, the 2020 approach and the importance of GAC in general are below. The BCT’s questions are in bold.
What made you want to get involved with Give A Christmas in the first place?
NJ 211 has researched and listed holiday assistance programs for years. We provide referrals to these programs from October to December. We recognize how important programs like Give A Christmas are to individuals who have limited income. We also believed that our technology could be leveraged to provide a more formalized, trackable process to screen applicants and process applications.
What did you think of last year’s effort overall?
It was a transition for both the Burlington County Times and the Burlington County residents. We worked together very well and were able to issue over 1,000 gift cards last year.
Why did you want to participate again?
To help even more people, especially given the challenges so many are facing with COVID and unemployment.
What worked last year and why?
The text system worked smoothly providing eligible applicants an easy, online application and the ability to electronically submit required documents.
What didn’t work last year and why?
Some gift cards were not mailed within two weeks from submitting a complete application due to limited number of gift cards permitted by the vendor.
Based on what worked last year, what are you doing this year to replicate those efforts?
We continue to text applicants reminders to send in their required documents so that their application is complete and gift cards can be sent.
Based on what didn’t work last year, what are you doing this year to improve on those processes?
We looked at alternative vendors for gift cards that would permit a high number of gift cards to be purchased.
What is the progress of this year’s effort so far?
We are off to a great start! There have been 218 applicants and 114 have submitted completed applications.
Why did the BCT and NJ 211 settle on $50 Walmart gift cards as this year’s prize?
The Walmart gift card was selected because it offers a wide assortment of gift selections. Recipients can order gifts online or shop in-person.
What are you hoping to get out of this effort as an organization?
Our mission to connect individuals and families in need to community resources that can help. This program aligns with our mission. We want all families to be able to open a gift on Christmas Day and to know that help is available. We also want families to know about our year-round services so if they need assistance with health or social services, they can start by contacting NJ 211.
Why is it important for Burlington County families to contribute to this effort?
This is an individual decision, but I believe that in giving we receive. There is no better way to celebrate Christmas than to give to others, especially those less fortunate.
What can people still do at this point to help GAC reach its goals?
Consider a donation. Apply if you need assistance and send in all required documents so applications can be processed.
Why are the holidays a particularly important time to help people in general?
The holidays can be very difficult for some individuals for a variety of reasons. This program brings hope and cheer to so many.
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County residents in need should text GAC to 898211 to “go through the process of checking eligibility,” said Acree. Anyone interested in making a donation should visit https://stories.usatodaynetwork.com/burlingtonchristmas/. Applications and donations are being accepted through Nov. 20.