Home Plate Bar at Segra Stadium. [Andrew Craft/The Fayetteville Observer]

Fayetteville's newest (and largest) hotspot for socializing

Segra Stadium could become a downtown destination

Healy's, an outdoors bar in Segra Stadium, will be open Thursdays through Sundays, regardless of the Woodpeckers' schedule.

Even when the Woodpeckers aren't playing, Segra Stadium will be a downtown destination for socializing.

The stadium has a bar and entertainment center called Healy's in right field that will be open on Thursdays through Sundays, including days when the team is on the road.

Healy’s is named for Healy Wholesale, a beer and wine distributorship that is a partner in the project.

Healy’s will be open to general admission ticket-holders on game days with its lounge furniture and two rows of seating overlooking right field. There will be 30 beer taps and large-screen TVs. A deck above the bar will include cornhole, foosball and a staging area for live music.

There will be another bar behind home plate and a kid-friendly area.

Woodpeckers President Mark Zarthar said the hope is that the city-owned stadium attracts more people to downtown regardless of the game schedule.

“The ballpark will be a public park during the day,” Zarthar said. “There will be something for everybody in the ballpark.”

Patrick Callahan, chairman of the Cool Spring Downtown District, said the stadium and its amenities could be a downtown draw, as could things like walking and bike trails and a performing arts center.

"I think the Segra Stadium significantly increases the destination appeal of Fayetteville, and particularly the downtown," Callahan said.

In other cities, minor league stadiums have served as a catalyst for the downtown area. In Winston-Salem, BB&T Ballpark is celebrating its 10th anniversary this year. The stadium is home to the Winston-Salem Dash.

“It’s become a social destination for the city of Winston-Salem. It’s really become one of the hubs of the community,” said Joe Weil, broadcast and media relations manager for the Dash. “It’s become a place where people like to soak in a game and soak up the summer environment.”

BB&T Ballpark houses a bar called The Foothills Brewpen, Weil said. It is open during Dash home games.

Weil said the Dash typically ranks among the top in the league in attendance, and that Winston-Salem has benefited as a result.

“I think our downtown area has changed a lot over the past 10 years. A lot of people look to the stadium as one of the things that changed the image of Winston-Salem,” Weil said. “More bars have been opened up, more breweries. The whole city has been revitalized in a lot of ways over the past 10 years.”

Mac Healy, president and owner of Healy Wholesale, said he sees the stadium and its bar as part of the revitalization of downtown. Other pieces, he said, include the Airborne & Special Operations Museum and the proposed N.C. Civil War and Reconstruction History Center.

“All of these individual things come together to make a critical mass,” Healy said. “They’ll rent a hotel and spend their money here. It’ll make it a destination so people will stay awhile.”

Inside the Birds' Nest team store at Segra Stadium. [Andrew Craft/The Fayetteville Observer]

Segra Stadium store and restaurants

The Woodpeckers' team store, The Birds’ Nest, will be one of the largest in minor league baseball

Fans attending games at Fayetteville’s stadium can get a taste of the city, Fort Bragg and the Houston Astros.

The Woodpeckers team store, which will be known as The Birds’ Nest, will be one of the largest in minor league baseball, according to Mark Zarthar, the team’s president. The store will be open during normal business hours and accessible from outside the stadium.

The store also will occasionally feature Woodpeckers alternative uniforms available for limited times.

The stadium will have a variety of permanent and portable concession stations. “We treat each station as its own restaurant,” Zarthar said. “Each restaurant has its own concept.”

The 82nd & Hay grill honors paratroopers from Fort Bragg’s 82nd Airborne Division and the street on which the stadium sits.

Bagwell’s Burgers is named in honor of retired Houston Astro’s first baseman Jeff Bagwell.

Bowley’s BBQ honors Lt. Gen. Albert J. Bowley Sr., who was commander of Fort Bragg from 1921 to 1928.

Sweet Martha’s will feature desserts. It is named for Martha Raye, the actress and singer who frequently visited U.S. troops serving in the jungles of Southeast Asia during the Vietnam War. She was known to Special Forces soldiers as “Col. Maggie.”

Sgt. Stubby’s, which will serve hot dogs, is named for a dog who was the official mascot of the 102nd Infantry Regiment in World War I. The dog was the subject of a 2018 animated film, “Sgt. Stubby: An American Hero.”

Sherwood’s Steaks, which will serve up steak and cheese sandwiches, is named for Staff Sgt. Sherwood H. Hallman, who received the Medal of Honor for his actions during World War II.

Other stations will feature sausages, Mexican food and popcorn. A premium lounge also is planned.

Zarthar said a long list of local craft beers will be available on a rotating basis.

“Depending on what game you come to, you’ll be able to experience one,” he said.

The Birds' Nest team store at Segra Stadium. [Andrew Craft/The Fayetteville Observer]

You can shop online, too

Looking for Woodpeckers merchandise? Visit the team store at  to find shirts,

hats, jackets, novelty items and more.